Here is the ultimate Pokemon investing guide in 2025 that is beginner friendly.
Let’s jump right into it.
Key Takeaways
- Understand market popularity: Some sets perform better because the cards inside the set are more popular.
- Diversify your investments: Sometimes it’s obvious, but sometimes it’s not obvious which sets will do well.
- Buy the right product: Booster Boxes and Elite Trainer Boxes generally outperform other products and are more liquid.
- Buy from proper sources: Don’t get scammed, buy from reputable 3rd party sellers.
- Be patient: Investing in Pokemon will not make you rich over night.
Understand the Market
Like many things in life, Pokemon investing comes down to supply and demand. If there is higher demand than available supply, the price goes up. More supply than demand? The price goes down.
To relate this to Pokemon, certain cards will be more desired. The main reason for this is they are cards of popular Pokemon.
Examples of popular Pokemon include:
- Pikachu
- Charizard
- Gengar
- Mew
- Mewtwo
- Eevee and the Eeveelutions (Umbreon, Sylveon, Espeon, etc)
- Rayquaza
- Lugia
Some cards also become more desirable depending on who the artist is. For example, Shinji Kanda, is known for his amazing artworks including the Magikarp from Paldea Evolved and the Giratina V from Lost Origin.
Diversify
Sometimes, the market responds positively to certain sets (Paldean Fates or Twilight Masquerade) that most people did not expect to do well.
This is why buying a little bit of sealed product for every set release (1 booster box, or 1 ETB for specialty sets) is recommended.
After a couple years, it becomes obvious which sets are outperforming. At that point, you can make the choice to invest more into certain sets with a much higher level of confidence.
Buy the Right Products
Booster boxes, Pokemon Center Elite Trainer Boxes, regular ETBs, and booster bundles are generally the best performing products.
Tins, collection boxes, blister packs, and Build & Battle kits tends to underperform. They are also less desired products that can take longer to sell when you are ready to cash out.
If you want to invest in the individual cards, you can’t go wrong with PSA 10 copies of the top chase cards, especially if they one of the popular Pokemon previously listed.
Buy From Trusted Sources
One thing that can destroy Pokemon investing for beginners is being scammed, especially on larger purchases.
To avoid this, just buy from reputable sites. I always recommend:
Ebay can also be a great place to buy product, especially for older sets. Just make sure to buy from sellers that have a decent amount of feedback (50+) and a very good rating (99% positive or higher).
Be Patient
If there is one thing you take away from this Pokemon investing guide, it’s that you won’t get rich quickly. We have seen large returns over the past few months, but this is not normal. Like most investments, it’s best to enter the world of Pokemon investing with a 5-10 year time horizon.